Ashley Greene at Kari Feinstein MTV Movie Awards Style Lounge + Avon's Mark. New Face!

There’s a new dawn breaking at Mark. Avon Products Inc.’s playful beauty and fashion brand for young women has signed “Twilight” starlet
Ashley Greene as the Mark brand ambassador.

Greene, who plays Alice Cullen in the “Twilight” films, replaces
reality-TV-star-turned-designer Lauren Conrad as the face of the brand,
as her contract is set to expire.

“Ashley has a natural beauty, but I love that she experiments with fashion,” said Claudia
Poccia, global president, Mark. “She mixes it up and makes it her own.”
In recent years, Greene, 23, has become a red-carpet stunner, and this
season she graces the cover of several glossies, including this month’s
Seventeen magazine and the upcoming issue of Women’s Health.

Greene’s career success and support of charitable causes also piqued Mark’s
interest. “We have this mission of celebrating young women making their
mark on the world,” Poccia said. “Ashley has set goals for herself and
is achieving those goals.”

Greene said she first became acquainted with Mark after rifling through a gift bag she received at an event.

“Initially, I was drawn to Mark because of the products,” Greene told WWD. “But
what really sealed the deal was its empowering message to young women,
which is something I relate to.”

Greene — who is involved in the campaign — nodded to Mark’s efforts to support
causes that affect young women, including its strides to stamp out
dating violence.

Greene said she’s in the midst of “exploring all the [Mark] products” and gravitates toward items that travel
easily, naming Save the Day Anti-Acne Concealer Stick and Light Bright
Lighten & Depuff Eye Gel (which can be combined onto one stick) and
Glossblossom Ripening Lip Tint. She favors a more natural look and has
begun to take a “more proactive approach” to skin care. “I wear
sunscreen every day and under-eye cream.”

With Greene’s work schedule, eye cream may be the key to looking bright-eyed and rested.
She’s slated to appear in five to six films through 2011, including the
June 30 release of “The Twilight Saga: Eclipse” and the indie film
“Skateland,” and in 2011 “Butter,” a Weinstein Co. ensemble comedy,
“The Twilight Saga: Breaking Dawn” and the lead role in Warner Bros.’
“The Apparition.”

Mark tapped fashion photographer Patrick Demarchelier to shoot the ad campaign featuring Greene. Print ads will
begin to appear this fall. Greene will appear in Mark’s magalog, its
product brochure used by the brand’s sales representatives, in early
2011. Referring to representatives’ view on their new brand ambassador,
Poccia said, “She’s a young woman they can look up to.”

For more pics:

Views: 236

Comment by Lindy Rosa Bella on June 4, 2010 at 1:39pm
Very cool!!! She's so pretty. I can't believe that I know a bunch of people that know her. My freakin' co-worker hangs out with her brother all the time! JACKSONVILLE, FL ROCKS!!!! AND SO DOES ASHLEY!!!
Comment by Lindy Rosa Bella on June 4, 2010 at 1:39pm
and i'm so excited that she's the new face for Avon. My mo has been wanting to sell that line!!!
Comment by Anela Alice Cullen on June 4, 2010 at 2:37pm
I love her new haircolour...
Comment by Jodecia Pattinson Cullen on June 4, 2010 at 4:44pm
wow! she looks amazing!!!! her face seems almost flawless...or is it?
Comment by Sasha A. on June 4, 2010 at 5:50pm
I'm really happy for her. She is so beautiful.
Comment by Sparkle Cullen on June 4, 2010 at 6:09pm
she broke up wit Lutz :/
Comment by Cynthia G. on June 4, 2010 at 11:29pm
@Sparkle Cullen they never dated!
Comment by Kathleen Milner on June 9, 2010 at 6:27am
ashley is stunning as always


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