IMDb, the world’s most popular and authoritative source for movie, TV and celebrity content, today announced that the teaser trailer from “The Twilight Saga: Breaking Dawn – Part 1” will world premiere online on IMDb on Sunday, June 5 immediately following the trailer’s broadcast during the MTV Movie Awards. To count down to the world’s first look at footage from the filmIMDb has just launched a special interactive section devoted to the film and the popular “Twilight Saga” franchise located at www.imdb.com/breakingdawn.
“We anticipate unprecedented fan interest in ‘The Twilight Saga: Breaking Dawn – Part 1’ trailer,” said Col Needham, founder and CEO of IMDb. “This is the first time in IMDb’s 20-year history that we are world premiering a trailer on all of our platforms simultaneously, including: IMDb.com (more than 100 million monthly unique users worldwide each month); IMDb’s leading mobile apps for iPhone, iPad and Android; IMDb’s mobile website (m.imdb.com); and IMDb’s Facebook Fan Page and Twitter feed. We expect to shatter all of our previous records in terms of views of a single trailer in a 24-hour period.”