According to a recent press release,
AC Zone the Musical leverages the success of High School Musical or Spring Awakening, but that’s where the similarities end. [It] is an exceptional mix of originally produced glam rock with dazzling motion graphics and first-class choreography. The casting is a pitch-perfect fusion of all the classic high school archetypes: The Sympathetic Nerd, The New Girl, the Queen Bee, the Bubble-headed Cheerleader, the Bad Boy, the Jock, and the shy little Book Worm but with a modern sensibility custom-crafted for today’s teen audience.
ACZONE: THE MUSICAL is backed up by a full-scale marketing campaign featuring rising star, Michael Welch of Twilight. In addition to being the centerpiece of the musical itself, he will also promote the musical at various red carpet events, high-profile exclusive interviews, and user-generated contests. The campaign will reach a broader audience by partnering with pop-culture, music and teen-empowered community sites complimented by a robust social media campaign
The videos are viewed in a fully interactive website, complete with a ‘Backstage Area’ boasting free music download, games and a look behind the scenes of the production.
More details are available at the website.