Looks like the masterminds behind Summit Entertainment have done it again! Many people were wondering why they chose to release the Twilight DVD on a Saturday. In an interview with Home Media Magazine, Summit reveals that they will be hosting midnight DVD release parties around the nation. When Twilight star Edi Gathegi was asked how he would be celebrating the DVD release of Twilight he said: “I’m gonna be there at midnight with everyone else waiting for the DVD...We’re gonna make it an old-fashioned slumber party … I think it’s genius what Summit is doing. A large part of our audience is teenagers, and every one of them will be there.”
Along with the release parties for the DVD, Summit Exec Steve Nickerson shared some tidbits about the DVD's that will be on sale March 20 at midnight. Nickerson stated that the special effects on the Twilight DVD will be "beefed up." Does this mean Edward will look more like a sparkle instead of a sweat? Also, each retail store is coming out with it's own version of the Twilight DVD with special slipcovers and bonus material. Nickerson said, “We had to focus on content they hadn’t seen... All of the different value-added material is very fan specific. Fans of [novelist] Stephenie Meyer will find new things, and those who’ve never read the books will want to.”
The studio is working with retailers nationwide to see who will be hosting midnight release parties for everyone's favorite vamps. The Twilight Web Site will soon show a store locator so fans can find a store near them that is hosting the release parties at midnight. Will you be a TWiFan standing in line at midnight? I know I will be!