From Variety: "In the chess match to debut the first Snow White project, Relativity has moved to checkmate Universal. Last week, U shrewdly moved 'Snow White and the Huntsman' up to June 1, 2012, leapfrogging it ahead of Relativity's untitled Snow White pic by a month. Then on Tuesday, Ryan Kavanaugh & co. countered by bumping the Tarsem Singh-helmed pic up from June 29 to March 16, 2012, putting it more than two months into the lead. The one-upping between the financing partners would seem to end there, as U has virtually no possible recourse for moving ahead now."

 

At this point, the proper strategic move for Universal is to move its Snow White BACK to December 2012, killing several birds with one stone: (1) more time for re-shoots, special effects, and editing, (2) more time for the press and the public to forget about Relativity's Snow White, and (3) more leverage from the attention surrounding the release of the final Twilight movie.

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