Asked about what prompted him to start a clothing line, Kellan replied, "Well, I started out as a model when I was 14 and fell in love with modeling. I really learned a lot with different labels, photographers, and designers I shot with. I then became an actor, but I always just wanted to create a design. Around the same time, Danny [Guez] (hits Danny's knee) was looking to start another line."
As for how involved he is in the design, the 26-year-old told, "I'm a part of everything. I didn't want to be one of those celebrities who just put his name on something, So talking to Danny, I said, "Look, if we're going to do this, I don't just want to be the face, I want to create something that I'm proud of, that even if it were to fail—which it wouldn't, ever—I would have a bunch of rejects that I would wear. He then raided my closet. I didn't know what the fabrics were, really, so I asked, "Danny, what's this, what's this?" He would educate me and we worked on the line. I was shooting Breaking Dawn at the time, so we would design by Skype."
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