Lionsgate Reports Strong DVD Sales of Final ‘Twilight’ Movie

Lionsgate Reports Strong DVD Sales of Final ‘Twilight’ Movie

From Variety :-

Showing continued strength of the “Twilight” franchise, Lionsgate has sold an estimated 3.85 million DVD and Blu-ray units of its fifth and final “Twilight” film in its first weekend of release — an increase over the fourth film.

The studio said Blu-ray sales accounted for 27% of weekend sales of “The Twilight Saga: Breaking Dawn — Part 2,” up from 22% of the first weekend sales of “Breaking Dawn — Part 1.”

Lionsgate also said the film recorded approximately 20% more electronic sell through transactions than “Breaking Dawn — Part 1,” which it called “early indications of a robust VOD performance as well.”

Lionsgate’s Ron Schwarts, exec VP and general manager of home entertainment, said in a statement:  “Consumer demand for ‘The Twilight Saga: Breaking Dawn — Part 2″ reflects strength in all segments of the home entertainment marketplace – packaged media, digital and on demand.  This is further proof that author Stephenie Meyer has created a timeless classic that moviegoers want to enjoy over and over in a wide variety of formats.”

The launch included midnight retail events at more than 3,000 stores across the country. The fifth film has grossed $829 million at the worldwide box office, bringing the five films worldwide gross to more than $3.3 billion.

Wall Street has remained bullish on Lionsgate as shares set another all-time highs Monday and rose 11 cents following Tuesday’s opening to $22.25. The issue has set more than a dozen record closes this year.

The DVD release of “The Twilight Saga: Breaking Dawn – Part 2” caps a franchise that’s generated sales of 50 million DVD and Blu-ray copies for the first four films. The stock is now trading at nearly triple the price of $8.60 a share in January, 2012 when Lionsgate bought Summit Entertainment — originator of the “Twilight” franchise — for $412.5 million.

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Tags: DVD, Final, Lionsgate, Movie, Reports, Sales, Strong, of, ‘Twilight’

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