From Variety :-
The studio said Blu-ray sales accounted for 27% of weekend sales of “The Twilight Saga: Breaking Dawn — Part 2,” up from 22% of the first weekend sales of “Breaking Dawn — Part 1.”
Lionsgate also said the film recorded approximately 20% more electronic sell through transactions than “Breaking Dawn — Part 1,” which it called “early indications of a robust VOD performance as well.”
Lionsgate’s Ron Schwarts, exec VP and general manager of home entertainment, said in a statement: “Consumer demand for ‘The Twilight Saga: Breaking Dawn — Part 2″ reflects strength in all segments of the home entertainment marketplace – packaged media, digital and on demand. This is further proof that author Stephenie Meyer has created a timeless classic that moviegoers want to enjoy over and over in a wide variety of formats.”
The launch included midnight retail events at more than 3,000 stores across the country. The fifth film has grossed $829 million at the worldwide box office, bringing the five films worldwide gross to more than $3.3 billion.
Wall Street has remained bullish on Lionsgate as shares set another all-time highs Monday and rose 11 cents following Tuesday’s opening to $22.25. The issue has set more than a dozen record closes this year.
The DVD release of “The Twilight Saga: Breaking Dawn – Part 2” caps a franchise that’s generated sales of 50 million DVD and Blu-ray copies for the first four films. The stock is now trading at nearly triple the price of $8.60 a share in January, 2012 when Lionsgate bought Summit Entertainment — originator of the “Twilight” franchise — for $412.5 million.