New GUERLAIN-HOMME "Animal Instinct" mens cologne ad is a total rip-off of the RP-Edward look!

First picture: Renne Castrucci in the "Animal Instinct" ad

Second picture: Renne Castrucci as he basically appears in ads usually.

Check it out. I was flying home from Australia today on Qantas and in the seat-back in front of me there is a magazine of duty-free stuff you can buy from Qantas by ordering it right on the plane. It's a very well-done catalogue, using gorgeous glossy stock--totally top-end. I like to flip through these types of ads to get a feel for where the advertisers predict the market trend is going, which emotions they're trying to hit, which images they think will sell their product.

So I'm flipping through the pages and I come across this ad for a new Guerlain-Homme cologne called "Animal Instinct." I wasn't really looking closely as I was flipping through the magazine, and at first thought it WAS Robert Pattinson. But it's not.

It's a gorgeous male Brazilian model named Renne Castrucci. (BTW, he was one of the male models I thought would be great to cast as a lesser Volturi--is he Italian-looking, or what!). I happen to think he is gorgeous, but when I first looked at the ad I did NOT think it was Renne Castrucci. I thought it was RP as Edward.

Look how he is posed. His eyes are really cranked upward so that the white of the eye shows below the pupil (a very beguiling characteristic of RP, IMO), the eyebrows are lush, the way his face appears to be shaped (more like RP), even the bend in his nose is accentuated (which it sometimes is not in his ads).

Clearly, this is an attempt to capitalize on the Edward character RP created. Ads take looks from what's popular all the time, but this was really, IMO, a direct appeal to those who find the RP-Edward character buyable.

Has anybody else seen any other mimcry of RP-Edward's look?

Views: 1163

Comment by ♥Little Blonde Vampire♥ on September 1, 2009 at 8:37pm
He wow he looks like I thought Demetri would look too! That's cool. But yeah, a little Edward impostering going on there.
Comment by Mel on September 1, 2009 at 8:54pm
that is not mimcry, its a man with facial hair and green eyes...
Comment by Myra on September 1, 2009 at 11:10pm
I must admit i agree i thought of Demetri right away lol but whats important here is how gorgeous he looks lol plus it really is an awsome pic :]
Comment by kristenlovesrob on September 2, 2009 at 5:03am
he does look like Rob, the eyes, the jaw, the nose, the way he looks up
ur right
but rob is far more beautiful
Comment by Twilightlover Tatiana on September 2, 2009 at 10:26am
Euh,that guy looks really creepy.
Comment by Leslie on September 2, 2009 at 12:29pm
Omg thank you!I saw it in a shop and couldnt remember the name of it and at first I had thought its was Rob but nothing came up as his perfume!


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