Robert Pattinson's Look Inspires Range Of M&S Underpants

From Guardian.co.uk
A teenage vampire is not the obvious choice of inspiration for a range of men's underpants. But Robert Pattinson, or R Patz as the star of The Twilight Saga is known by fans, has been named as the inspiration behind Marks and Spencer's new slim-fit underwear.

Dubbed the R-Pant, the low-rise briefs and trunks are designed to be worn under skinny jeans and trousers, a look popularised by the likes of Russell Brand and Mark Ronson, two celebrities the chain cites as design influences.

Despite widely reported criticism by Jeremy Paxman in 2008 when the Newsnight presenter claimed "their pants no longer provide adequate support", one in four UK men still wear M&S pants, according to the retailer.

The R-Pant launch is a thinly-veiled marketing strategy designed to appeal to a younger audience and to sex-up its underwear range. "Over the last three years we've seen an increase in the popularity of hipsters," says Richard Beale, head of merchandising. "The new range is designed to appeal to a younger, fashion-savvy customer."

Olie Arnold, style director of Men's Health, believes there is a market for lower-rise pants. "I hate seeing the waistbands of men's pants poking out of the top of their jeans," he said. He questioned whether M&S was the right target market. "Do M&S really even sell skinny jeans? Maybe lots of women will buy them for their husbands and boyfriends, though."

In recent years footballers have been used to market men's underwear. Cristiano Ronaldo is the current poster boy for Emporio Armani, a role he inherited from David Beckham. Pattinson's skinnier aesthetic is a move away from this trend.

Pattinson will not star in an advertising campaign for M&S. But a spokesman said the Twilight actor has been seen shopping for underwear at the store. The new range will go on sale in September

Source

Via: EclipseMeyer

Tags: Pattinson, Robert

Comment by George on July 24, 2010 at 5:49pm: IS THIS PIC FAKE? I mean, Rob shirtless in a photoshoot - very rare.

Comment by JoS on July 24, 2010 at 5:58pm: george this pic is real its an old photoshoot that he did

Comment by TeamEdwardForever<333!!=) on July 24, 2010 at 7:07pm: you can tell it is him. i have a poster w/ him wearing that jacket on it. and also, you can tell by his hands. well i can because of Edward. lol

Comment by enn on July 24, 2010 at 7:28pm: This is very oolllllldddd photoshoot ...in the early begining twilight promo....are you really new is this twilight fandom ??? Before they're sell Taycob shirtless to all over the world. They're try sell this Robward's hotness to convince the world he is the right Edward LOL

Comment by LoveDrunk4RobPattz on July 24, 2010 at 7:35pm: YUP.. I was thinking the same thing enn.. also he a little more built now.. like in NM.. has more ab's and chest.. he looks cute here.. but look real young.

Comment by Kroana on July 24, 2010 at 9:17pm: See more pics of robert here -> http://www.eclipsemeyer.com/noticias/more-robert-pattinson-outtakes... and here too ->http://www.eclipsemeyer.com/noticias/new-robert-pattinson-another-m...
Awww he's so cute!!!! ^^

Comment by TLautnerFan (@ YTube-testsxtome) on July 24, 2010 at 10:54pm: @Kroana Thanks for the links - you are really helpfull! =)

Comment by Sparkle Cullen on July 25, 2010 at 12:17am: this is just BEYOND smexi!!!!!!!!! <3

Comment by WillyNilly on July 25, 2010 at 1:38am: I don't want a freaking six-pack model. I want ROB, ROB; ROB!

Comment by Robertfanxxxx on July 25, 2010 at 3:02am: I love this picture Robert is just pure sex on legs and i like the fact his body in not like models with you know a 6 pack no hair, and pecks. i find roberts body alot more sexy than that and this is the photo shoot where he also wore a wet t-shrit i read that Robert was really co-opertive because the stylist kept throwimg water over him for the shoot and he didnt moan once. Robert is so beautiful. I love you Robert forever and always!! xxxxxxxxx