Rumors around movie and in On-Demand land is that Abduction will be the first movie to be offered On-Demand 3 months after the release day to theaters. This is very early!!!
Finally, one studio seems to have realized that no one really wants to pay $30 to watch a movie on-demand, even if it is available a couple of months after being released in theaters. Lionsgate may be planning to offer Abduction, a thriller starring Twilight wolfboy Taylor Lautner, on VoD three months after theater release for just $6.99, if rumors are true. That's a move that might change the whole VoD game one more time.
Abduction hits theaters September 23rd, and Lionsgate's apparent plan is to release it through multiple VoD venues on December 23rd (Just in time for the holiday rush!) ahead of a DVD release sometime in January. The VoD offering will reportedly come in two flavors: standard-definition for $6.99 and HD for $7.99, according to an anonymous source speaking to Bloomberg.
Lionsgate hasn't officially commented on the leaked plans, but if they turn out to be true, this could be a massive change in the way the movie industry works, turning early VoD into a genuinely strong alternate revenue stream to rival or replace the failing DVD market and giving audiences more options to view movies their way. Expect a strongly-worded rebuke from theater owners in three, two, one...