Three Million ‘Eclipse’ Discs Sold So Far


Home Media Mag­a­zine: “Eclipse, the third film in the “Twi­light” fran­chise, still has plenty of bite with consumers.

The DVD and Blu-ray Disc of the film, which grossed $300 mil­lion in U.S. the­aters, went on sale at mid­night Fri­day, Dec. 3, and after two days had already sold some 3 mil­lion DVDs and Blu-ray Discs, accord­ing to Sum­mit Home Entertainment.

The tally falls short of what either of the first two films did on their respec­tive disc open­ings, but the mar­ket­ing strat­egy is dif­fer­ent and the release is expected to have longer legs through­out the hol­i­day sea­son, said Steve Nick­er­son, pres­i­dent of Sum­mit Home Entertainment.

“With the first two titles, we had mas­sive March open­ing events involv­ing thou­sands of retail stores,” Nick­er­son said. “We were going for a big bang, right out of the gate. This time we are releas­ing the film dur­ing the hol­i­day sea­son, a much more crowded time and one with vastly dif­fer­ent con­sumer shop­ping pat­terns. So our whole plan is to look at what we’re doing over a four-week period of time, and not a sin­gle night.

source.... TwiEx­am­iner via http://thinkingofrob.com/


Views: 3

Comment by JoS on December 7, 2010 at 3:32pm
that is amazing
Comment by seekingbecca on December 8, 2010 at 8:23am
I haven't bought mine's yet.

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