Universal, Focus Acquire Rights to 'Fifty Shades of Grey'

From Deadline.com

EXCLUSIVE: Ending the wildest book-to-movie auction in recent and distant memory, Universal Picturesand Focus Features have acquired screen rights to E.L. James’ steamy novel Fifty Shades Of Grey. Focus Features will market and distribute the film in partnership with Universal, whose co-chairman Donna Langley heavily pursued the book.

I’d heard that 10 studio chiefs sweat it out all weekend to get the rights to this book about a 21-year-old college student who starts a relationship with a late-20s wealthy and handsome entrepreneur who leads her partner into an S&M and bondage deal where she is his submissive and keeps his emotions repressed. The relationship between Anastasia Steele and Christian Grey deepens in Fifty Shades Darker and Fifty Shades Freed. 

I’m not hearing a specific winning bid amount, but I think if you go back to The Da Vinci Code, which sold for around $3 million or a bit higher against 3.5% of gross, this is comparable to what Universal has paid for Fifty Shades of Grey. The author and agent set approvals over things like script, director and lead cast, but they did not insist on a quick progress to production or even a guarantee that all three films would be made. Instead, their priority was to take their time and get it right as they target this love story explored through sexual politics, aimed at women 25-65. Universal looked at the property as an IP as opposed to simply a book. Clearly, the author and her agent weren’t looking to take the money and run........

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From Hollywoodreporter

The auction for Fifty Shades of Grey is over.

Universal and Focus partnered to beat out a slew of studios, producers and financiers to nab the rights to the E.L. James’ erotic best-seller and its two follow-ups.

Universal picked up the rights to the books, though specialty label Focus Features will market and distribute the film.

The full three-book story, which includes Fifty Shades Darkerand Fifty Shades Freed, details the erotic relationship between a damaged young billionaire and a naive female college graduate. Inspired by the Edward and Bella characters in Stephenie Meyer’s best-selling Twilight novels, it originally was posted online as fan fiction. Web interest led to an Australian publisher distributing the books.
 
Random House division Vintage Books picked up U.S. publishing rights to the trilogy March 10. Recently released in ebook format, Grey shot to the top of the New York Times and Amazon best-selling ebook lists, and Vintage plans to publish a paperback edition April 17.......

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Tags: 'Fifty, Acquire, Focus, Grey', Rights, Shades, Universal, of, to

Comment by seekingbecca on March 26, 2012 at 4:24pm

OMG..SO HAPPY FOR HER!!!

Comment by StupidShinyVolvoOwner'sBella on March 26, 2012 at 5:03pm

OMFG!!! i cant even...

its eally nice to know one of us twihards gets to be so successfull in life

:'D

GOSH!!! imagine Rob & Kristen playing the main charracters?? it'd be like a dream come true!! a real-life-MOTU!!!!!!

Comment by Shirleegirl7 on March 26, 2012 at 6:58pm

Rb and Kristen would be great but I don't think it will ever happen:(

Comment by rhiannon ratliff on March 27, 2012 at 1:54am

i  was thinking bradley cooper  for christian  grey.

not sure who could play  anastasia!

Comment by seekingbecca on March 27, 2012 at 2:21am

bradley cooper is too old! Robert Pattinson could only play 50 shades!!!

Comment by Eclipse on March 27, 2012 at 3:13am

I can't believe it..I told Icy, I told Icy, I told Icy this would happen and she laughed at me!! I should go into diving the future!! Can't wait for the movie :)))

Comment by JoS on March 27, 2012 at 3:43am

YAY i'm so so happy!!!! i would be so happy if Rob and Kristen played  Christian and Anastasia!

can't wait for this movie!

Comment by rhiannon ratliff on March 27, 2012 at 4:15am

rob and  kristen are not  gonna play  the leads.  it is  already  tied to  twilight  and they are  trying to move beyond  twilight in their  careers.

Comment by JENNIFER N. on March 27, 2012 at 6:54am

That's really awesome. Miss Fifty. ;(

Comment by Lady_Cullen on March 27, 2012 at 11:25am

this proves that fanfiction are great stories!

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