Forbes has a new article where they wonder if retailer Hot Topic will see the same big sales for New Moon that they saw for Twilight.
The apparel based on the “Twilight” hit book and movie series about teenage vampires had helped Hot Topic ( HOTT – news – people ) post big gains in sales late last year and earlier this year while other retailers struggled.

But other stores are also releasing “New Moon” product, and Van Sinderen said the company felt it would be hard to be better than flat with last year’s “Twilight” sales.

Given that Hot Topic was pretty much the only place to get Twilight merch last year, and we’ve seen big sales pushes from mainstream retailers like Wal-Mart into Twilight land in the last few months, it’ll be interesting to see if the lack of exclusivity can be made up with a higher profile movie.

Views: 4

Comment

You need to be a member of TwiFans-Twilight Saga books and Movie Fansite to add comments!

Join TwiFans-Twilight Saga books and Movie Fansite

Advertising

FANGIRL WITH US HERE

© 2014    

Badges  |  Report an Issue  |  Terms of Service

Related Posts Plugin for WordPress, Blogger... Related Posts Plugin for WordPress, Blogger... Related Posts Plugin for WordPress, Blogger...