Zac Efron and Robert Pattinson need no introduction. They have become household-names and their popularity ratings are through the roof, and not with just the teen scene. So the question is, who will be the leading man?
Efron Wins! “If he plays his cards right, he could easily be the next Leonardo DiCaprio,” says tween-marketing specialist Ashley Dos Santos.
In addition to possessing the ability to inspire killer soundbites (like the one above), Efron can memorably model swim trunks, honorably acquit himself in an art-house movie (Me and Orson Welles), and credibly, and non-sleezily, talk strip clubs with Jimmy Kimmel. In other words, the 22-year-old is a credit to his own peer group.
“When you look at him in interviews, he has a certain approachability,” Dos Santos says. “I think if he can prove his acting chops, Efron will definitely gain acceptance among twentysomethings.”
One advantage he’s got over Pattinson? The High School Musical grad has moved off the covers of the OMG!-ing Bops of the world, per Dos Santos, while Pattinson remains in their grip, thanks to the not-yet-done Twilight franchise.
Pattinson Wins! OK, so maybe some of Team Edward’s audience is still on the young side. But at least it was never on the Wildcat-crazed tween side.
“Zac has the same ‘problem’ as Miley Cyrusin aging up the audience,” youth-marketing consultant Allison Ellis said in an email. “[Pattinson] never had this issue because audiences never met him until Twilight.”
And while Remember Me didn’t break any box-office (or critical) records, Pattinson’s world-famous mug helped the romantic weepie ultimately gross more than triple its budget. (In a crowded weekend at the multiplex, the jury’s out on whether Charlie St. Cloud will top Remember Me‘s own modest domestic opening weekend.) In any case, Pattinson is money—or at least money enough to land Reese Witherspoon for his new leading lady.